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Thesis Archive

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Title-Integrated Marketing Communication (IMC) Approach To Revenue Generation: Case Study Of Cassava

Abstract-Communication scholars see Integrated Marketing Communication (IMC) as effective persuasive aspect of communication.  Thus, this study focuses on how to use IMC to communicate cassava potential to target audience in order to pave way for better revenue generation. The research adopted in-depth interview and survey methods. Three cassava-oriented principal officers were interviewed.  The survey used sample size of 210 respondents who were served the questionnaire. The study finds that radio adverts, public relations, oramedia, among other IMC tools are suggested by respondents to be effective tools to communicate cassava potentials to stakeholders.  Based on this result, Integrated Marketing Communication (IMC) is seen as an effective tool to drive the message of revenue generation from cassava products in Nigeria. One of the major recommendations is that media organizations and National Orientation Agency should use IMC tools to create more awareness and motivate governments at all levels to promote cassava industrialization.





Title- Effects Of Table-Banking On Socioeconomic Development In Kenya: Case Of Entonai Women Self-Help Group In Kajiado County

Abstract-The aim of this study was to investigate the socioeconomic effects of table-banking effects on table-banking in Kenya case of Entonai women self-help group in Kajiado County. Current literature on table-banking provides unclear and scarce documentation on table-banking in Kajiado County thus the need to examine this area in Kenya. The study employed primary data to achieve its objectives. A sample size of fourteen respondents was used. The response rate was 100%. The data was analyzed using descriptive analysis method. One of the key findings of the study was table banking does lead to socioeconomic development, it promotes the ability of women to pay school fees for their children, it enables the women to increase capital for their enterprises however it was observed that it does not promote health care accessibility for the women. Another finding was table banking promotes social development since trust is upheld by the women, which is a key aspect in terms of collateral and loan borrowing aspects. Autonomy and decision making is also increased among the respondents enjoyed from the table banking activity. The findings of the study are important in that they can be used to formulate policies and strategies for promoting socioeconomic development in the country.